Project: 02 

Starting from scratch, I worked with Team Zingales’ Founder, Joe, to bring their real estate site to life with copywriting. 


The challenge was to effectively convey the value of their services in a sophisticated yet concise manner, distinguishing them from typical broker sites.

They wanted their customers to, at least once, seriously consider their offerings.


To meet their objectives, I began by creating a series of taglines that aligned with the founder’s vision. Once their unique brand voice was defined, I proceeded to write the website copy, covering the Home page, About page, check-out process, Mission-Vision statement, and more. 

Additionally, I crafted the “Who We Serve” section, showcasing Team Zingales’ target audience and tailored solutions.

Here’s What Joe Had to Say:

Esha is simply the best when it comes to web content writing. She is also an incredible negotiator. She knew exactly what we wanted right when we explained it. Her thorough competitor research added immense value. We couldn’t be more satisfied with her expertise.